How Does Website Design Affect Your User Experience Over the Website?

• By Muhammd HumzaBarlas
• 15-12-2022
• Web Design

If you search for something, depending on your search, millions of search results appear on the internet. All of them are trying to get your attention. But what makes your website stand out from others and keeps you in the competition? One of the most important factors is how you design your website. Ask any web design company or your customers, and they will say that web design plays a critical role in user experience.

With so much fierce competition and innovation, website design is rapidly changing. Not only is it essential to have a strong web design, but also you need to stay up-to-date to do well. Your design needs to be perfect to enable the customer to trust your webpage and spend time on it instead of leaving it instantly. A good design makes your business look more professional and authentic in the eyes of a website visitor.

User experience can be defined as how an individual thinks about your company when they visit a web page. It includes all the aspects, from product/service to the buying phase and all that comes in between. A web page that generates a strong user experience will generate higher profits and loyal customers.

User experience is an evolving process. It keeps changing over time. So, it is vital that you understand all the new trends in the industry. Website design can play an essential role in the user experience. Some of the important aspects are discussed below.

How Website Design Affects User Experience

1. Loading Time

What do you do when you visit a website that takes some time to load? You leave the website and move on to the next one. Loading time means how long it takes for your website to open when a user visits it. A fast-loading time website will have more visitors, driving more sales and views.

Conversely, a slow website will not only be penalized by Google as it is a vital ranking factor, but it will also result in the visitor leaving the webpage without getting a chance to view it, which is terrible for your business. If your website is slow, you need to optimize it and use white space for starters and a few other things.

A large portion of visitors access through mobile phones, so you need to make sure it is not only accessible through the laptop or PC but also responsive through mobile devices. Therefore, ask your web design company or team to look into how they can improve the loading times.

2. Easy to Navigate

Online customers prefer to leave as they have so many options available. Any problem they encounter on your webpage will lead to a loss of customers; it's as simple as that. Who wants to go to a complicated website that requires time to work your way? The answer is “Nobody”.

An easy-to-use and navigate webpage will get more visitors since people will be presented with all the information they are looking for, and they don't have to scroll through pages to look for their desired outcome. One of the ways you can make it easy for visitors to navigate and search for what they are looking for is to have a different category of products so that it becomes easy for online customers to find out what they are looking for.

3. Good Layout and Design

It's all about how you present yourself. The first thing an online customer checks upon visiting your webpage are the design and layout of the site. An excellent design and layout add a touch of professionalism and lets the visitor know that we mean quality and are ready to serve you.

Moreover, it automatically enhances the brand image, and the visitor feels safe and trusts doing business with you. A positive user experience gets developed when a professional visual representation reflects your business. Ensure you have an excellent website layout and design that catches visitors' attention instantly and makes them trust you easily upon first impression.

4. Be Consistent

Consistency is the key to success. If you use a specific font, style, headings, color, line spacing, size, alignment, bullet or numberings, theme, design etc., then you must implement it across all the pages of your webpage. If it isn’t, not only will it look bad and unprofessional, but it will also confuse the visitor whether he's on the same website since there will be differences across.

Inconsistency across pages will create doubt in the customer's mind, and he will not trust your website as he will feel confused about what is happening. Your product quality will automatically decrease in the visitor's mind when they see so much inconsistency on the website.

5. Bullet Points

Bullet points make it easier to access important information and save time as they contain information that a customer is interested in. Having content on your web page that contains long paragraphs will result in the customer leaving your page without even reading it.

So, always use bullet points for important information like critical benefits of a service or product, a solution to a problem or problems associated with something. Online users don't have that much time to read long paragraphs. They are only interested in what they seek to find out, so it should be in bulleted points and to the point.

6. Images

Images tend to increase the interest and trust of a customer when they land on your website. So there must be the right type of balance between the text on your webpage and the images. A famous rule is that individuals only remember 20% of what they read but 80% of what they see. So, a webpage with relevant images will be able to do well compared to a webpage with no or very few images.

Conclusion

It concludes how a website's design can impact the user experience. There are numerous other ways that could not be discussed here. Hence, once you finish implementing the above points, take time to assess what more can be done. You can even ask your website visitors for some feedback.