Effective Ways to Use Instagram for Real Estate Marketing Guidelines

• By Haider Ali
• 15-04-2022
• Social Media

Instagram has proven to be the best market for promoting real estate listings, finding new prospective customers, and showcasing architectural wonders.

With more than one billion active users on the network, as a real estate agent, you can easily find thousands of new customers. Also, you can share photos, video clips, and shorts of the properties that you intend to feature on your Instagram profile.

Perfect Real Estate Marketing Platform:

What makes Instagram an ideal place for real estate marketing is that the users can incorporate geographical data and demographics in the posts. It helps new customers find out the exact location of property without any hassle and reach out directly through your profile even if you have not interacted with each other before.

Today we will talk about all those effective ways to use Instagram for your real estate marketing to procure vast amounts of profits by selling or renting out properties quickly.

Presentation of properties
Instagram is known for its advanced photo and video creating features. If you are planning to rent out or sell a property, first off you need to come up with a way of showcasing it to your potential customers on Instagram. Make the most of Instagram carousels, photo effects, and video reels to improve the aesthetics of your property visuals.

Impressive Visuals:
If your posts are visually beautiful, impressive, and engaging, your customers will feel tempted to contact you right away after uploading the details.

To put it simply, if you skillfully present your property listings, you are more likely to gain more customers in the blink of an eye. Visual effects are always powerful in attracting people to a post. Therefore, you need to use as many effects as needed to improvise the visual presentation of the listings.

If you have only captured photos of a property or building, you can combine them in an orderly manner to create a video short. Add a piece of background music to the video and some textual presentation to help you understand how many rooms it has, how the neighborhood is, and what makes this location an ideal space to live.

Extraordinary and Featured Listings

Your listings should not look like just any other ordinary listing on the internet, instead, it has to be very poignant and eye-catching. The followers that you have on your accounts are not currently your customers. Your effort should be to make such robust listings that at least half of your followers can turn into your regular customers.

Getting more organic followers

Just in case you do not have any active real estate listing to share with your followers does not mean you need to wait until you have one. Conduct thorough research on all famous aspirational properties around your country and share the details on your account. You can make simple posts, stories, and videos about great architectural buildings just for information.

Keep Users engaged

Random stories and videos about dream homes in any state of your country would increase your followers on the account. You definitely need more followers to present your future listings. The more followers you gain through your informative content, the more customers you will be able to have.

In a short period of time, you can build a vast amount of audience with engaging posts. For instance, when you can buy Instagram likes UK on those posts related to real estate listings that you want to make featured on your account.

More followers More Customers

Let's suppose you have earned 2 million followers on your Instagram account by sharing exciting information about buildings, architectural plans, apartments, and homes. It is sure that all these followers have an interest in property in some form, so whenever you market your listings in the future, some of your followers might make a deal with you regarding renting or purchasing a property.

Out of two million followers, you might get at least a few thousand customers who would love to bind some real estate deals with you. There is a fair chance that you would be able to sell properties on Nominal value without seeking negotiations as people of all classes use Instagram around the world.

Promotional Content

According to surveys, promotional content tends to convert better than your regular Instagram post. Therefore, you need to utilize Instagram stories and video reels to showcase different details of properties. For instance, you need to make featured listings by showcasing amenities, facilities, and other essential details that you believe should be shared with your followers.

Specials and promotions

You can keep your audience engaged in your content by featuring posts about low price specials, future projects, unique structures, typical architectural plans, and upcoming open houses. Remember there was a time when glasshouses were a big thing for both property buyers and sellers, but now the idea of using glass on the house exterior has become widespread.

Share work details

You get a better response whenever you showcase something unusual to your followers. You can motivate your customers by adding extraordinary work details that are hard to find somewhere else.

The first rule of real estate marketing is to show exceptional work to your customers so they can't resist making a deal with you.

Understanding psychographic

To get into marketing, you should be familiar with your customers' psychographics. In other words, you should learn what their tastes, likes, and interests could possibly be. When you market a property on Instagram, you need to offer affordable mortgaging services to convert more followers into customers.

Remember to mention the property's unique features such as its communal space, paint color combination, a transformation of rooms, and any other details that are worth sharing to inspire the customers.

Conclusion

Instagram is the best channel for marketing real estate listings due to its broad spectrum of users. You can make a sales funnel using your business account. However, you must master the skills of showcasing your content so that it can spark interest in your followers to turn into customers.

A large customer base can be developed on Instagram easily within weeks by using free as well as paid marketing tactics. Make use of practical insight tools available at your disposal to track down the success rate of each post and video that you post.

The good news is that Instagram never charges anything from you, just like those sites that charge you a hefty fee for making a property listing.