8 Expert Tips to Optimize Your Google Local Advertising

• By Shahbaz Anwar
• 28-11-2022
• SEO

The process of managing paid search marketing campaigns is considered overwhelming and time-consuming. This mostly happens among local business owners who have so much pending work on their to-do lists. In addition, withstanding the constantly changing business work is not a simple task.

This is why the Google local ads campaign was established to mitigate such activities. By having a better approach to marketing your business operations, you stand a better chance to save time and focus on other things that matter to you and the growth of your business.

This guide elaborates on some of the best tips to optimize your Google local advertising to help you get better returns from your business. Read through it and learn more!

Tips to Consider When Optimizing Google Local Advertising

Local Advertising using search local campaigns guarantees incredible results provided that you understand what you are doing. Remember that everything can only move in the right direction if you understand how to tweak your strategies and attract potential customers. Check out the tips shared below!

1. Utilize Google Tag Manager to Track and Monitor Your Conversions

The most critical part of paid advertising is to track and monitor your conversions. If you are a newbie in the world of digital marketing, note that conversions are the desired actions that you want customers to take once they click on your ads. For instance, if you have an ad that directs visitors to sign up for a form, once a prospect signs up and submits, that is a conversion.

For other businesses, the conversion is only counted once an order is completed. Well, monitoring and tracking your conversion can be overwhelming especially if you have other things to do. You can choose to use the Google tag manager across your business website.

The tag manager allows you to create the events you want in your preferred location. It takes over most of the technical work giving you the freedom to work on other things that matter.

2. Streamline Your Targeting

When setting up any paid strategy, targeting is regarded as one of the key components. When running a local business, you need to be extremely good at targeting since you will want to access the audience within your location. This means that you need to make changes to your location settings to make it easier for you to attract customers within your surroundings.

If you want to make location updates in your specific ads, click on the ad you intend to edit; on the menu on the left-hand side, click on the location. On the drop-down menu, click on "Targeted" to identify the specific regions where you want your ads to appear. Here, you can either target certain regions directly or target by radius.

When you have a series of brick-and-mortar locations, you can specify a certain radius within those areas to enable you to increase traffic within the region. You should always be careful about the areas you are targeting in business.

3. Utilize Keyword Research Tools

Search local campaigns mainly depend on the types of keywords you use on your ads. Conducting keyword research is one of the difficult tasks that you need to engage in. However, you can make the process simpler using keyword research tools. There are different keyword research tools that you can acquire and use.

The tools give you a better picture of the general search volume once you outline your desired terms. However, the type of keyword research tool that you choose to use is entirely up to you. You only have to take time and evaluate the available options before making the final choice.

4. Ensure that Your Business Website is Well Optimized and Organized

Your business website always gives the first impression to visitors. The mode in which you have organized and optimized your website can either attract potential customers or send them away. The important aspect in this scenario is the website itself. Most local businesses tend to invest little effort in the appearance of their websites.

There is no better time to upgrade the quality of your business website than today. Most customers always search for local businesses using their phones. This means that your site should be well-optimized to support mobile navigation and ensure that customers get exactly what they want.

If you have clean landing pages that are simple and easy for customers to navigate, Google will automatically offer you an added edge in business.

5. Align Your Offer with Targeted Queries and the Advertisement Goals

Most marketers tend to experience challenges when choosing the kind of promotion they intend to run their advertisements against. Local business owners are lucky since the search queries that you choose to target offer you a promotional decision.

For instance, if your target keyword is "Pizza near me", you will automatically want to drive traffic to a page where customers can order pizza. When evaluating the kind of promotions that you can use when bidding on keywords, you need to get back to your aim as to why you are running the ads.

Also, consider some of the best products or services that generate lots of revenue and the monthly search volume for every search term. This will give you a better picture of what you need to target.

6. Leverage on Google Trends

Even though many people underestimate the power of Google search trends, the truth is that these features offer value. It enables you to understand the current condition of the pandemic and the frequency of certain keywords that you are likely to be using. The features are simple to use since you don't need to have any technical skills.

Accessing Google Trends is extremely easy. You only have to search for it in Google, and you are in! You can then enter the search term and location. The tool will give you a series of options closely related to the search term that you can use on your ads.

7. Incorporate a Call Extension

One of the safest assumptions that you can make as a business owner is that prospects will always want to call you to seek clarification. As a result, you need to provide a number to call especially when running paid ads. You can now set up a call extension in your ads to make it easier for customers to reach you when they have something to ask.

How do you set up a call extension? Click on the ad campaign to which you intend to add the extension and select the "Ads and Extensions* section located on the left menu. From the provided list, you can now select the call extension button. You can then add your business phone number that customers can use to access you.

This will appear as an extension to the ad. In addition, you will have an opportunity to schedule a call extension that will outline the business hours. When the business is closed, the call extension will be hidden.

8. Offer Exceptional Services

Getting ways of attracting new customers is one thing while attracting new repeat customers is a different thing. You may get it easier to attract new customers but find it difficult to maintain them. Attracting repeat customers is a tough task that needs you to optimize your Google ads campaigns.

By establishing a fully optimized campaign, you are likely to make lots of profit in the long run by securing multiple repeat customers. Regardless of the approach you use, there are always multiple opportunities waiting for you.

Conclusion

Local advertising has greatly changed. If you are struggling to enhance the performance of your local business, you can establish search local campaigns to gain more traffic and boost your business. However, to make good returns, you need to familiarize yourself with the basic guidelines to hit the ground running.

In addition, Google's local service ads campaign allows you to target specific locations. You can run your campaigns in particular regions to increase the traffic within specific localities. Once you master the art of keyword research using the right tools, you will automatically get the right search terms to use in your marketing ads.