eCommerce SEO - Tips to Drive Organic Sales

• By Mike Wilson
• 31-10-2022
• SEO

With digitalization, the prevalence of e-commerce sites has skyrocketed. Research suggests that the e-commerce market in the US is expected to reach 875 billion by the end of 2022. But since many players have entered the market, competition has increased. As a result, every eCommerce site has to optimize its site to drive more sales. However, you might not gain enough sales without decent SERPs (Search Engine Ranking Position).

Hence, to help your business grow substantially, we have compiled a few tips to optimize your site and drive more sales. If implemented correctly, these tips can help you increase sales drastically.

Tips to Drive Organic Sales

1. Keywords
The first and foremost thing you should focus on is keywords. Start your search on what type of phrases or keywords your target audience uses to find the content they are searching for. Steps to find your right keywords:-

1. Analyze the search terms used by your potential customers for the products/services you are selling
2. You can use various tools, or you can use Google automated suggestions to find such keywords.
3. For eCommerce sites, Amazon is considered to be the replica of Google. So to find the keywords people use to search for your products, you can search them on Amazon. Notice which long tail keywords or short keywords are being used.

2. Improve Your site speed
Do you know a website that takes longer to load experiences a higher bounce rate? Furthermore, a higher bounce rate is unhealthy for a site as it conveys to the search engine that more users are leaving the website within a few seconds of opening it. This will downgrade your ranking, decreasing sales and affecting your overall business. Research suggests that 40% of visitors do not wait more than three seconds for a website to load. So every business eCommerce site should aim for a higher loading speed. To get this done, you can also take help from an SEO Virtual Assistant who will help you get a faster-loading website with minimal errors.

Tips to increase your website speed:-
1. Host your files on CDN:- This method can save 60% of your bandwidth. A vast global network of servers hosts your files through CDNs.
2. Choose a high-performance hosting server:- The administration and operation of your website are significantly influenced by the hosting company you choose. That affects the speed of its pages. The most significant error businesses make is accepting subpar hosting in exchange for a reduced monthly fee.
3. Reduce redirects:- Too many redirects on your website can increase the loading time of your website. So avoid using many menus and internal links.

3. Optimize your product page
Your site might have different product pages to help your customers buy the right type of product without much hassle. Thus you have to optimize each product page in the following manner:-

a) Heading:- Every product page heading should contain the keyword marked with an H1 tag. Heading tags help search engine bots to identify the most important information on your product page. But if you put more than one H1 on the same product page, the bots might get confused, affecting your website SEO negatively.

b) Images:- You should use at least one HDR image of your product to showcase what your product looks like. But uploading is not a task to be done here; you also need to optimize alt text and rename the file name as per what the image is all about. For example, if your image is of red shoes, then you can use alt text describing the red shoes in the image using the keyword.

4. Clean your broken links
Check if you have any broken links on your website. Remove all the broken links, as they have historically been viewed negatively by SEOs. However, they have an influence on consumer experience in addition to website performance. With the help of SEO tools like Ahrefs, Semrush, or Moz, you can easily identify broken links available on your website. Try to remove the majority of such links, but if you are not able to track all of them, it is not the end of the world, as you have the option to take help from eCommerce SEO experts who have extensive experience in tracking such links and updating them.

5. Go for backlinks
Incorporating link-building into your SEO strategy has become crucial today. You need to build some high-quality backlinks if you want your e-commerce site to rank better on search engines. Earlier, Google used to notice the number of backlinks available on the site to check its authority. This criterion made brands focus on getting several backlinks on their website rather than seeing the quality of the backlinks. But as time has changed now, Google focuses on the referral sites of the backlinks. For example, getting a backlink from Amazon is more fruitful for any eCommerce business than any other website. This is the reason brands should now focus on getting high-1uality backlinks.

6. Create Unique, high-quality content
It might be challenging to avoid creating different content for the different products on your site. However, it is crucial for e-commerce websites to prevent duplication of the content if you want to compel more customers to buy the products you are offering. Try to be specific and sell out the USP of your products rather than writing what other brands have written. Hire product description writers and get your product description content unique and revenue driven.

Conclusion
Getting your website ranked amidst such cutthroat competition is a very tedious task. Therefore, brands have to be smarter than ever in making their website rank at the top so that they are able to reach more customers. To do so, having complete knowledge of eCommerce SEO is imperative for brands, and in addition, they need to implement the strategies in the right manner to yield the best results.