Online shopping has become a mainstay ever since the pandemic and is one of the permanent changes in our lives. 2022 may see more people walk into stores again, but many of us have grown to love online shopping because it is safe and simple.
This is further improved by e-commerce platforms that are convenient to use for both merchants and customers. Shopify is one such platform that serves as a one-stop-shop for everything e-commerce.
According to a Shopify Press Release, the E-commerce infrastructure provider recorded close to $2.9 billion in Black Friday sales. However, this shouldn’t be the only reason you choose Shopify for your online store. For this reason, we are going to highlight the most important advantages of using Shopify in this blog post.
8 Major Benefits of Choosing Shopify for Your Online Store
Here are the top reasons to set up a Shopify store if you have decided to start selling and marketing your business online:
Worldwide Reach
Shopify is incredibly user-friendly, to the extent that people with zero knowledge and experience in web development find it convenient to set up their online stores. Its experts also improved its efficiency while making it accessible globally using Google Cloud’s extensive resources. This has led to the e-commerce platform’s global popularity.
Highly Secure
Not only does this platform have built-in security features, but it also offers SSL Certificates free of cost. It also provides PCI DSS, which is protection from information theft related to payment cards.
Other features, such as an automated data tracking system and two-factor authorization, eliminate duplication while simplifying data entry.
CDN and Speed Monitoring
Users need a platform that works fast and can keep up with the growth and expectations of the customers. Shopify delivers this thanks to a world-class content Delivery Network (CDN) that streamlines web resources and provides them efficiently to users.
It monitors speed with the help of a built-in speed checker to ensure customers don’t face issues while completing the checkout process. It also provides fully integrated online stores and optimizes tags and assets.
Easy and Fun
You already know how easy online shopping is these days- so is online selling through Shopify. All you need is a stable internet connection and your credentials to access the online store from nearly any device.
Shopify can provide this level of convenience and handle payment gateways through its cloud-based setup and hosting system. Users can also customize the platform by themselves since the UX and interface don’t need coding to reflect any changes. This simplifies personalization and makes it fun for the users.
Better Sales
Shopify is perfect if you have a vision for business growth because it offers many sales channels to help you run your stores at a higher level. Each of these helps generate product and service sales.
Shop owners can also integrate their stores on social media platforms like Facebook, TikTok, and Twitter within Shopify. This enables them to turn all their followers from different social media channels into potential buyers.
Additional features such as newsletters, discount coupons, email campaigns, and customizable gift cards are great ways to convert viable leads into repeat customers.
Vast Community
If you face any issues, you can always reach out to the Shopify Community or hire e-commerce development services. Merchants and customers can easily find forums and expert opinions addressing almost every problem related to the platform.
Customers get access to the latest news and updates and interact with partners and other businesses through the Partner and Development Hub. Shopify also has a Devs YouTube Channel where users can watch Webinars and Shopify Unite Workshops.
Conclusion
Shopify is an e-commerce platform that has it all: multi-device compatibility, exceptional customer support, ease of use, you name it.
It's the perfect platform to begin your e-commerce venture in this competitive and ever-evolving market. Whether you choose to do it on your own or avail of e-commerce development services, you can use Shopify to build a profitable website and keep up with the industry’s pace.