Vital eCommerce Application Features You Need To Implement

• By Anup Mehrotra
• 29-12-2022
• E-commerce

eCommerce is advancing by leaps and bounds. Global eCommerce has witnessed revolutionary growth in the past few years because of the pandemic.

According to Statista, eCommerce app development revenue is predicted to cross the 1.2 Billion USD mark by 2025. This shows there is a sizable market to explore in eCommerce app development, which can propel your company's growth to new heights. Modern software and apps with B2B eCommerce features can boost sales, create a loyal customer base, and give your company a competitive edge in the retail industry.

1 in 2 online shoppers relies on their evaluation of an eCommerce store's legitimacy on its features and mobile-friendly designs, which has a direct bearing on the possibility that a lead will turn into a customer. Certain eCommerce app features improve the usability of your company application, streamline the buying process, and provide exceptional user experiences.

This article presents some of the top eCommerce app features of 2023 in case you are undecided about which features to add to your list of eCommerce mobile app features.

Essential eCommerce Application Features: Staying In Pace With Trends

Adopting eCommerce features and functionalities that emphasize your company process is essential if you operate a business. Here are some essential features eCommerce applications must have to keep up with the rapidly growing eCommerce competition.

1. Audio Experience

Recently, many well-known applications have started including audio experiences as improvements. Many applications have voice features and audible experiences to develop a sense of personalization with the consumer.

In addition, users of the well-known music service Spotify may purchase different packages that include the ability to produce podcasts directly within the app. According to experts, audio experiences that include eCommerce functions will be very popular in retail apps.

2. Buy Now, Pay Later (BNPL)

Today’s consumers expect a buy-now-pay-later (BNPL) feature while shopping. Users can utilize this option to make a purchase and pay for it over time in several installments. It is anticipated that BNPL transactions will rise to $500 billion by 2026. Consumers and shoppers are reportedly more likely to use BNPL than credit cards when making large installments.

Users can divide the purchase price into different payment segments, with or without interest, using BNPL.

3. CTV Advertising

Following Apple's iOS 14.5 update and Google's devaluation of third-party cookies, eCommerce business platforms are searching for new ways to connect with their target audiences while maintaining privacy standards. And now they can do this thanks to the performance channel called CTV advertising.

4. Augmented Reality Assistance

Shopping assistance from Augmented Reality is nothing new. The AR help function has been the most popular among all the sophisticated features of eCommerce and mCommerce apps. This is supported by the prediction made by a recent poll of retail industry trends that one-third of US consumers will use augmented reality (AR) technology when making online purchases.

Many renowned eCommerce applications like Amazon use augmented reality to enable consumers to test things in-app in real time.

5. Social Media Integration

Social media integration is the most effective and significant eCommerce aspect in the field of retail technology today. Integrating social media into your application facilitates many features such as user login, registration, and sharing information.

Another excellent mobile eCommerce feature is the ability to share different promotional codes or deals on social media. This helps businesses spread the word about and increase sales.

6. Ratings and Feedback

The rating and feedback option is one of the most popular elements of eCommerce apps. It's a common misconception that having feedback or reporting tools is advantageous for users only. Retailers can use any criticism they receive to make improvements to their applications. Remember that the app should be well constructed and feasible with the consumers' delight in mind.

The rating option is another excellent choice. This rating option is typically available for public viewing, which is wonderful for your app. Positive ratings are a recommendation mechanism that will eventually lead to more users.

Conclusion

The internet is a global market. The boundaries of geography and language no longer apply to consumers. They only support and purchase from online stores that provide ease, great value, and fantastic shopping experiences.

You may be sure to keep current clients and attract more new ones by creating a customized online store that is customer-focused. But to remain competitive, keep up frequent site maintenance. You can also hire an eCommerce app development agency, and the developers will create a seamless experience to develop a successful eCommerce application.