How To Request Reviews On Shopify Automatically?

• By Safeeda M.S.
• 22-03-2022
• E-commerce

In the world of eCommerce, product reviews are critical. Potential customers believe them, and increasing product reviews for your Shopify store is the most certain/quickest way to increase sales in today's increasingly competitive eCommerce landscape.

Online purchases will account for 95 percent of all purchases by 2040. While this may appear to be good news for Shopify store owners, the sheer volume of transactions does not indicate that there will be enough space for every eCommerce player.

Investing in PPC ads and public relations campaigns are excellent ways to increase your online store's visibility. Nothing, not even a large advertising budget, can compete with the power of a single satisfied customer willing to leave a detailed review of their shopping experience.

However, there is an alternative: making customers happy does not guarantee that they will write those reviews. Getting reviews for your Shopify store can be a time-consuming and difficult task.

By the end of it, you'll be able to automate your review requests and use them to increase sales in your Shopify store. But first, let's talk about why:

What is the significance of customer reviews for the Shopify eCommerce platform?

Looking for online reviews has become such a standard part of the purchasing process, and as an eCommerce store, you should be aware of this.

In reality:

- 15% of users do not trust businesses that do not have reviews.
- 70% of customers need to read at least four reviews before trusting a company.
- 71% of consumers agreed that reading reviews makes them feel more at ease when purchasing.

As you can see, Shopify experts ensure that reviews have real value for buyers and have significant benefits for retailers. But, of course, if they are used correctly.
Here's how.

They provide unbiased information

Customers expect to see reviews on your store. They also like them. Why? Because they provide a third-party perspective on the actual quality of the product.

Customers' perceptions of you change as a result of them

Everything revolves around the brand's reputation. Would you buy something from a retailer with only negative feedback? Even worse, they don't even try to respond to dissatisfied customers? You wouldn't, of course.

Customers can tell whether or not you care about them. Of course, positive reviews shape your perception, but genuine and thoughtful responses demonstrate that you go above and beyond to provide a great customer experience.

They foster trust and credibility

Customers form their opinions based on the reviews you receive and how you respond to them. Therefore, positive and negative reviews both influence the quality of your service.

Why Isn't Getting Reviews as Simple as It Seems?

Product reviews have their peculiar quirk: everyone relies on them and enjoys reading them, but very few people take the time to leave a review.

At least 47 percent of shoppers leave a review for a product or service at least once a month. However, this encouraging statistic must be viewed in context: most shoppers will use more than one online product or service each month. They will not take the time to go over all of them.

To make matters worse, dissatisfied customers are more likely to leave a review and complain about your products or services. Yikes!

You have a 21% greater chance of reading a review from a dissatisfied customer than you do of reading one from a satisfied customer. This is why most Shopify store owners prioritize getting more reviews.

But there is some good news! When prompted, customers are much more likely to leave a review. In addition, 70% said they responded positively to a review request.

Isn't this a significant increase over the 47 percent mentioned above? So it tells us that all we have to do is ask.

This, however, is easier said than done. Large eCommerce stores with large customer success departments and dozens of marketing automation sequences may find it quite simple. However, for smaller online stores with few staff members and limited time, and limited technical capabilities, manual review requests can have a very low ROI.

Review request email templates are only helpful to a point, and even set up the sequence can be time-consuming. Not to mention, more than half of consumers expect companies to respond to their reviews. However, very few of them receive that response for a straightforward reason: this is yet another time-consuming task.

Should you discontinue all review requests? Of course, not! The number of reviews on your product pages is far too significant.

Instead, it would help if you looked for a more straightforward way to increase the number of reviews for your Shopify store.

Automated Review Requests: The Easiest Way to Increase the Number of Reviews on Your Shopify Store

You do not have to do everything by hand. It's a technologically advanced era!

There are numerous tools available to make your life easier. Pick one and let it do the dirty work for you.

Review collection via WhatsApp is the all-in-one solution for your Shopify store reviews, and no additional marketing tools are required. It's a Shopify review app that allows you to automatically collect and display verified customer reviews on your Shopify store based on their order status.

How does it function? Very simple:

When customers purchase a new product from your Shopify store, they will receive a review request via WhatsApp. In addition, customers with WhatsApp accounts will receive instant-open reviews and feedback requests on their phones.

They can submit product reviews directly to their inbox rather than having to log into the site each time they want to share feedback on what they like about your brand.

Because it only takes 10 seconds to provide feedback, this review request will encourage customers to do so.

The next step is to display all of the gathered feedback in visually appealing widgets so you can quickly see what people are saying about your products!

What makes it useful?

The app handles the majority of the heavy lifting.

It enables you to enter an entirely new level of message personalization and save time with the automatic message sending process.

And the best part is that you can rely on it to handle the review collection while still having the option to moderate if necessary.

Final thoughts

You don't have to be a mega-store to benefit from the power of online reviews. You also don't have to waste time getting more reviews or sending out countless review request emails. It's 2022, and you can do all of this automatically with a few mouse clicks.

You can do all of that on your own, with no prior technical knowledge – it's that simple!

Now that you understand the value of social proof in establishing trust in your eCommerce store, it's time to get to work and collect some reviews for yourself!