How Magento 2 Helps To Boost Your eCommerce Marketing Campaigns?

• By Chandan Kumar
• 10-03-2021
• E-commerce

The year 2020 witnessed a massive surge in the number of eCommerce websites that rose to around +19000. There are more than 20 million eCommerce businesses all across the globe. Mainly due to the pandemic situation, a majority of retail enterprises transformed their business medium to online to boost sales. All of this is happening because of the increasing dependency on the internet and smartphones. Retail shopping is majorly done through digital means in a safe personal environment.

With that being said, 2021 and the years ahead will be no different but positive for the eCommerce industry. So, are you planning to build your eCommerce platform or looking to upgrade the existing one? Then Magento 2 version is available to bring optimized and profit-driven features. The important factor is sophisticated marketing functionality that boosts customer engagement, web traffic, and overall sales patterns.

Know Something About Magento 2

Those who are already accessing Magento 1 should be knowing that Magento 2 is an upgraded version.

And, those who do not have an idea what is Magento 2, should read this.

Magento 2 is an eCommerce platform that creates a feature-rich, interactive, seamless, and fast operating website. The platform enables large, medium, & small organizations to create a profitable platform to add hundreds to thousands of products, create attractive UI/UX, add functionalities, and customize features as per business requirements.

After the successful run of the Magento 1 platform, Magento 2.x is now available. It helps online retailers to enhance their business functionalities. Around 20% of retailers prefer Magento 2 development services over other platforms to build a responsive eCommerce store.

Magento 2 Marketing Benefits for your eCommerce Platform

1. Product Promotion
Start profitable product promotions with Magento 2 eCommerce platform. You can set promotions based on different filters like customer’s demographics, interests, gender, location, and browsing history. Magento 2 feature the all-new functionality of drag and drop. It helps retailers to manually arrange promotional items by simply dragging and dropping them at the desired place. The two promising feature marketing features of Magento 2 include the following:

1. Catalog Price Rules: This feature allows you to place a special discount on products before customers place an item in the shopping cart.
2. Cart Price Rules: It allows showcasing discounts at the time of placing an order and when set conditions are met.

2. Free Flow of Communication
Sending emails and product promotion messages to customers is a common marketing tactic. Magento 2 comes with an attractive marketing feature of customizing promotional newsletters and emails. With this, you can send a list of personalized newsletters in a queue to reduce time, effort, and money.

3. Search Engine Friendly
The new SEO features of the Magento 2 eCommerce platform include the following few points:

* Search and add keywords to increase the ranking of your eCommerce store
* Apply redirects to desired URLs
* Avoid making broken links
* Create & optimize search queries
* Customize Meta tags
* Create a sitemap
* Search synonym groups

4. Customer Engagement
Customer retention is an important activity for an eCommerce business to ensure sales in the long run. Magento 2 offers Reward Point System to retain existing customers. The feature helps customers to receive rewards based on their product purchase, sharing feedback on social media, sharing reviews, and subscribing to the company’s newsletter. At the later stage, these rewards can be converted to discounts, offers, and deals. Thus, it helps to make the existing customer base happy and trustworthy in your brand upon receiving such special treatment.

Wrapping Up
Magento 2 offers countless opportunities for the eCommerce business to thrive higher, increase customer base, enhance operational efficiency, and boost marketing efforts. The above are just a few marketing features of Magento 2 that will create an impact on your promotional campaigns. Avail the manifold benefits of this popular eCommerce platform by relying on Magento 2 development company MagentoIndia. It is a leading Magento 2 development organization creating robust eCommerce platforms and appealing brand image.