Ultimate Guide to Video Marketing: Top Tools & Tips

• By Akash Choudhary
• 01-06-2023
• Digital Marketing

Are you willing to take your business to the next level and looking for new ways to market your brand? You can take advantage of video marketing.

We all know that visual content is more attractive and engaging than plain content. Thus, in order to attract new audiences to your brand, you need to adopt new marketing strategies that can significantly help you grow and expand. Video marketing is growing in popularity these days and can creatively help you get ahead in the competition.

If you are here to learn what video marketing is and how you can add it to the marketing strategy, you have landed right. In this blog, we'll discuss everything there is to know about video marketing and how businesses can avail of video marketing. So, without ado, let's get started!

What is Video Marketing?

Video marketing is a form of digital marketing in which you create and utilize videos to promote your business, including products and services. It involves converting your content into video format and sharing it on different platforms, including your site, social media, and video hosting platforms. Video marketing helps you reach, attract, engage, and convert a new audience via different channels and helps your business thrive.

You can use video marketing to create a variety of content, such as product and service awareness and demos, how-to videos, brand stories, customer testimonials, and more, to educate and inform customers about your brand, as well as attract and engage them to achieve your goals.

Video marketing might sound simple, but it requires great knowledge, practice, and creativity to make the most out of it.

Why must businesses use video marketing?

Video marketing is a creative, engaging, and attractive form of digital marketing that can help businesses boost their customer engagement and convey brand messages effectively. Videos are more effective at assisting users in understanding the content, and thus most users prefer to consume content visually rather than textually. As a result, if you are not using video marketing for your business, you may be missing out on a lot of opportunities.

The following are some effective reasons why video marketing is a must for businesses nowadays.

1. Videos are highly engaging

Compared to other forms of content, such as text and images, videos are considered to be the most engaging form of content. They are a great way to attract and engage users to a website, convey information effectively, and help boost brand awareness and trust.

2. Videos improve the site's SEO

Due to the ease of understanding, attractiveness, and engagement, videos are valuable for search engine optimization. These improve the CTR, the time spent, and the user experience on a website which ultimately helps you improve the search engine ranking. Thus, incorporating optimized videos in your content can help you improve your SEO and search engine ranking.

3. Videos improve the conversion rates

Besides improving SEO, videos are a great way to improve your conversion rates. In fact, studies have shown that videos can improve conversion rates by up to 80%. The more valuable content you'll offer through your videos, the more people will attract and consume it, and the more people are likely to convert into loyal customers.

4. Videos are highly shareable

Videos are highly shareable and can significantly help you improve your social shares and brand reach. To reach a wider audience and expand brand exposure, you can share videos in your blogs, send out snippets in your newsletter, or share them on social media.

5. Videos can target a new audience

Besides, above mentioned importance, videos are a great way to target a video-based audience that can help you attract new audiences to your business. Publishing videos on video hosting platforms such as YouTube or Vimeo can help you target new audiences other than your website traffic which can help you boost brand exposure and leads that are likely to convert.

How can you use Video marketing for your business?

Now that you've understood what video marketing is and why businesses must utilize it, it's time to learn different ways businesses can take advantage of Video marketing. There are various methods you can use to convert your content into videos. Remember, the more creative you are, the more video ideas you can gather and the more effectively you can connect with your audience and promote your brand.

The following are some ways you can utilize video marketing for your business:

1. Product and service demo

You can create engaging and informative videos to showcase your products and services and display how they work and why they are valuable for your audience. These videos can help your audience get familiar with your brand and understand what you do for them effectively.

2. Show the customer testimonials

The next type of video content you can use is your client's testimonials. You can feature your satisfied and happy customers in your videos to showcase your excellence and build trust and credibility among your audience.

3. How-to video tutorials

Creating how-to videos, tips, and tutorials are other effective ways to provide your audience with valuable and relevant information that can help you establish yourself as a niche expert. In addition, video tutorials can be an interesting and effective way to help users learn and understand complex processes in an easy manner.

4. Share Brand stories

Video can also be an enticing way to share your brand stories and values that resonate with your audience and help them get a better and clear understanding of your brand. This can help you strengthen your connections with your audience and help them feel connected and trustworthy.

5. Live to stream your brand

In addition to all these, you can live to stream your brand to engage with your audience in real-time and communicate with them to understand their needs and desire in a better way and express your brand more effectively.

All these video forms can help you spread brand awareness, showcase your products and services and develop a trustable strong relationship with your audience.

Best Video marketing tools you can take advantage of

Now that you know how fruitful video marketing can be for your business, this video tool section is going to ease your video creation, embedding, and marketing if you are interested in incorporating them into your business strategies.

Video creation, embedding, and marketing are essential to publish videos in an appropriate manner are most important. This is because videos can hurt your website's performance. However, the availability of numerous video plugins and tools makes it easy. Here we've covered the straightforward and simple plugins and tools that help you easily utilize videos for your business.

1. Animoto

The first tool on our list is Animoto. It's an effective video creation tool you can use to create video clips and long videos in an easy manner for your video marketing. It comes with numerous images, music options, clips, fonts, and more that can help you create beautiful videos for your business.

2. Videoshop

Videoshop is the next tool in our list that you can use to create on-the-go content for sharing on your social media platforms. It can help you create a solid video strategy and spread your brand's message effectively in a beautiful manner. It comes with various features that you can use to edit your videos and create engaging videos for your brand.

3. Wideo

Wideo is an online video platform that comes with a user-friendly interface and allows you to easily create, edit and share your videos. You can personalize your ads, presentation, product demo, and tutorial using your images, logos, and music. In addition, it also comes with pre-made templates that can help you create beautiful videos for your business.

4. Advanced Responsive Video Embedder

The plugin Advanced Responsive Video Embedder, or ARVE, is an effective video embedder that comes with a drag-and-drop functionality and an intuitive interface. You can use the drag-and-drop feature to place your videos wherever you want easily. In addition, it comes with various features such as autoplay, shortcodes, and different customization options, including aspect ratio adjustment and a 'what you see is what you get' editor. The plugin includes specific features for classic as well as Gutenberg WordPress editor and various features that are suitable for both. In addition, it helps you make your video responsive and SEO-friendly.

5.YouTube Embed

YouTube Embed is a video plugin that is specially created for YouTube Videos. It allows you to create your own video playlists and pick how to play them back on your website.

In addition, the plugin adds SEO-friendly metadata to your videos using the YouTube API, which can help you rank higher on Google.

In addition, it comes with dynamic video sizing and an iframe resizer and allows you to create multiple profiles for your videos.

6. Smash Balloon

The next tool in our video tool list is Smash Balloon. It's a simple and user-friendly video plugin that is designed keeping website performance in mind. It comes with various useful features such as responsive design, style customization, custom video pause, end actions, and action to convert your videos into WordPress posts.

7. Easy Video Player

Easy Video Player is another valuable and user-friendly video player that comes with shortcode functionality. If you are familiar with shortcodes, this plugin will help you easily customize your video shortcode to incorporate your video or file URL. In addition, all the other customization options are available via shortcodes. It allows you to resize the module, add an autoplay option and set the video to loop using the code.

8. All-In-One Video Gallery

The last but not least plugin in our video tool list is All-In-One Video Gallery. It's a user-friendly plugin that supports all kinds of videos and video hosting services. With this, you can upload videos from your own files or use videos from video platforms like YouTube, Vimeo, or Dailymotion.

In addition, it comes with features like a responsive thumbnail gallery, an option to group your content using different categories, and the ability to search videos by keywords. It also helps you optimize your videos for search engines and allows you to add your videos as posts.

Video Marketing Best Practices

After learning the basics and grabbing the tools, it's crucial to follow the best practices to make the best out of video marketing. The followings are some tips and the best video marketing practices that you can take advantage of:

1. Understand your audience

The first thing is to know the audience for whom you are creating videos. It's crucial to understand their needs and desires and determine what they prefer. You can also look at your competitors to see how they are performing and reform your strategies.

2. Keep it simple, short, and valuable

The next thing you need to consider is the quality of your videos. Make sure they are simple, engaging, and informative at the same time. Remember, the goal is to engage the audience and provide value. Also, ensure that your videos reflect your professionalism. Ensure they are well-created and high-quality.

3. Include a CTA

Your videos must direct viewers back to your website. At the end of your videos, incorporate a clever CTA to drive your audience to the intended goal, such as completing a purchase, signing up for emailers, or becoming a subscriber.

Platforms you can use to share your videos

Now that you understand everything there is to know about video creation and marketing, it is critical to select valuable platforms where you can upload your videos and promote your brand.

You can benefit your audience by uploading your videos to video hosting services such as YouTube and Vimeo or by embedding your videos on your website. You can also share them on social media platforms like Facebook and Instagram, as well as in email newsletters, to make your brand more engaged. To get the most out of whatever platform you pick, make sure you upload it in the proper format. Whichever platform you choose, ensure that you post it in the appropriate manner to get the most out of it.

To conclude:

Video marketing can be an effective and engaging strategy for businesses that are looking to boost their online presence and create a strong connection with their audience.

By creating attractive and informative videos, you can raise brand awareness, boost traffic to your website, and turn your leads into consumers.

In addition, you must also focus on other improving your website holistically. You can get speedy hosting services and resourceful plans like shared or VPS instead of free web hosting, and optimize your website's on-page, off-page, and technical SEO to get the most out of your business. Moreover, you can take advantage of other marketing forms like email marketing, content marketing, and social media marketing to help your business reach the next level of success.

Here, we've gone through everything regarding video marketing in depth here to help you understand everything better. We hope this article has benefited you in learning about video marketing and adopting it for your business.

So, if you haven't already used video marketing for your business, it's time to start implementing video marketing into your digital marketing approach. This will give a boost to your brand and help it go above and beyond.