Top Five Email Marketing Tools Every Small Business Needs

• By Bernard
• 26-08-2022
• Digital Marketing

Email marketing is now, and has been since its inception, one of the best ways to get customers to buy from you. Not only does it have the best ROI of any platform (at about $36 in sales for every $1 spent), but it also allows ecommerce merchants to build better relationships with their customers.

But with so many email marketing tools available, how do you know which is the best for your small business?

To help you get the most out of your email marketing strategy, we’ll look at the five absolute best email marketing tools that every small business needs.

#1 Omnisend

For many reasons, Omnisend is the best email marketing tool for ecommerce small businesses. (That means that, if you don’t have an online store, another email marketing tool on this list may fit you better.)

Omnisend integrates quickly with ecommerce platforms like Shopify, BigCommerce, WooCommerce, and more. It comes with loads of ready-made templates for campaign emails, as well as automation workflows so you can sell while you sleep. Even better, it allows for more than just email, coming with SMS and push notifications so you can reach your customers better.

Key features:
Award-winning customer support that’s available 24/7
Drag-and-drop email builder to easily create and edit emails
A library of ready-made email templates that let you get started quickly
Audience segmentation so you can target as specifically as you’d like
Multiple marketing channels, like SMS and web push notifications
A/B campaign testing plus robust reporting & analytics to see which messages work best

Pricing:
Free: Up to 250 contacts and 500 emails, with all features included
Standard plan: $16/month, 500 contacts + 6,000 emails
Pro plan: $59/month, unlimited contacts and unlimited emails

#2 NotifyVisitors

NotifyVisitors is the perfect email marketing software for small business owners to use to maximize customer engagement. It gives you the flexibility to create and send email newsletters, automated email campaigns and more. Not only this, but it allows you to view detailed reports on each email sent, so you can keep track of how well your campaigns are performing.

NotifyVisitors also provides helpful resources like A/B testing, and email templates along with drag and drop content editor. With these features, you can ensure that your email campaigns will always reach their maximum potential.

Key features:
Drag and drop content editor to customize your templates.
In-depth campaign analytics to keep track of their effectiveness.
Segmentation and personalization to target your audience in the right way.
Automated email campaigns to save you time and effort.
A/B testing of different variations to find the best one.

Pricing:
Free plan is available at $0 per month.
Startup plan starts at $49 per month.
For the enterprise plan you need to content them.

#3 Drip

Drip is a great email marketing tool if you’d really like to get into micromanaging your workflows. Their automation workflows are focused on covering the entire customer journey, which includes things like total amount spent on products or services, triggers like product placement, and details as targeted as which brand your customer bought.

Key features:

Automation workflows that are focused on the customer journey
An easy-to-use visual email builder
A/B testing
Audience segmentation

Pricing:
Drip offers a 14-day free trial. Their paid plan starts at $19/mo for up to 500 contacts and increases based on the number of subscribers and SMS messages sent.

#4 Mailchimp

Mailchimp is definitely one of the most well-known email marketing tools in general, and that’s for a good reason. It is a great starting point for anyone that’s new to email marketing, although more experienced marketers will quickly realize its limitations.

Key features:

A very generous free plan
A content optimizer that provides suggestions for creating more engaging content
Strong reporting features to help track email performance
Good automation workflows to send triggered emails to contacts

Pricing:

Mailchimp’s free plan lets you communicate with up to 2,000 contacts. Their paid plans begin at $11/month, with more advanced features and bigger contact list allowances.

#5 Klaviyo

Klaviyo is one of the best email marketing tools. Just like Omnisend, it has all of the features that small businesses would need to get started and improve their email marketing: list-building tools like popups, email templates and segmentation, automation workflows and even SMS marketing. However, its drawbacks in comparison to Omnisend are that it has well-known problems with customer support, and it’s exceedingly pricey for bigger contact lists.

Key features:

Lots of pre-built templates for a quick start
A strong set of marketing automation workflows
Loads of integrations with ecommerce services like Smile and Shipstation
SMS marketing (for an extra $5/mo)

Pricing:

Klaviyo has a free plan for up to 250 contacts. Their paid plans start from $20/month (with up to 150 SMS contacts) and gets much pricier from there.

#6 AWeber

The strongest part of AWeber is the fact that it has an extensive library of pre-built email templates. Small businesses can choose from more than 700 options, meaning they save time creating emails from scratch. It also comes with the standard email marketing features, such as segmentation, A/B testing, automation workflows and more—although you’ll have to upgrade to their Pro plan to access some of these features.

Key features:

More than 700 ready-made email templates
Strong segmentation to target customers based on location or behavior
A drag-and-drop email builder
Automation workflows

Pricing:

Unfortunately, AWeber doesn’t have a free plan. Instead, it provides a generous 30-day free trial. Its paid Pro plan starts from about $16/month for emailing up to 500 contacts.

Wrapping up

Based on these top email marketing tools, you’ll probably find something that will fit your small business.

However, if you’re still unsure, here’s a quick summary:
If you want to get started with an easy-to-use email marketing tool that actually gets you sales, you should use Omnisend
If you want an easy-to-use and affordable option, and are OK with some limitations, use Mailchimp, Drip or AWeber
If you want to graduate to a stronger email marketing than what you’re currently using, you should go with Omnisend or Klaviyo