Top 5 Social Media Platforms For Digital Marketing Industry

• By Rogen Rosenberger
• 20-10-2021
• Digital Marketing

Digital marketing strategies are bringing up an upside-down change in branding and marketing concepts. And social media is one of the essential, integral parts of the digital marketing concept. Social media is the largest platform. There is no boundary between the demographic locations. Hence, most digital marketers are using this platform to reach out to their maximum number of audiences.

What do you think every social media platform is working in the same way? Not really you have to understand what your goal is and the nature of your targeted customers.

Let’s see what the most popular social media platforms are.

5 Best Social Media Platforms For Digital Marketers
Social media is a big area. But when you know which platform you have to use to convey your messages, your work becomes more accessible. Digital marketers are using social media platforms to reach out to the maximum number of audiences. Not only are you using social media, but you can also reach out to large numbers of targeted audiences within a brief period.

Here are the five best social media platform choices for you.

1. Instagram
Monthly active users: One billion active users per month

In 2021 Instagram will be the most popular social media platform to convey your messages to the audiences through video content. Everybody is going to agree with us that video content is a faster way to circulate messages. For the B2C or B2B types of business, you can use the Instagram profile.

This is the reason most social media influencers are using an Instagram profile.Through the video and the image-sharing, the influencers and the social media marketers are using this social media platform to convey the sales messages.

2. Twitter
Monthly active users: More than 320 million active users per month

Do you like to use social media platforms that work as news-sharing and message-sharing mediums? Use the Twitter platform for it. Twitter’s text and the news have a concise life span. But for fast news like message sharing, Twitter is the best fitting platform. In all social media platforms, Pinterest has the longest life for text.

When you want to convey the messages to your customers quickly, use the Twitter platform. This platform is the best way to update some important news or new content with li. Your consumers can see the update from there. The choice of Social media is a little bit tricky as multiple social media tools are available. Depending upon your consumer’s types, you have to select your social media platform.

3. Linked In
Monthly active users: More than 300 million active users per month

Linked In is a professional social media platform. Linked In is the social media platform where you can reach the B2B business module. As we told you before, for professional users, this platform is the best one. You can search for your employees from this platform and make connections with the other business you have the same target as yours.

Linked in initiated many changes and added more features for the marketers. If you like to use this platform, you can use the platform for both purposes, like the B22 or the B2C. The new marketing features are helping you to convey your messages to your authentic consumers. For relationship building with your consumers, this platform is also a good place.

4. Facebook
Monthly active users: More than 2.89 billion active users per month

Facebook is the most popular social media platform. For any type of business purpose, you can use the Facebook Group platform. Facebook is an all-one platform for the B2C business. For social media influencers, this platform is also working very strongly. In 2021 whenever you like to introduce any social media marketing concepts, Facebook is the best place to try out.

Facebook is the first social media platform which is introducing advertising concepts. And after you open your business page on Facebook, you will get multiple options to convey your messages to your audiences. From your Facebook business pages, you can start the audience's engagement and the customer relationship services. When you are starting to give a reply to your audiences, your audiences are generating a solid concept about your business.

5. Snapchat
Monthly active users: More than 346 million active users per month

Snapchat is also like Instagram. Snapchat use is more authentic when you like to promote your business for a short period of time. Or announcing any short-term discounts, this social media platform is perfect. If you are doing the marketing for some brands where you are targeting younger consumers. Hence Snapchat is bringing out the most profit for your business.

Snapchat has over 230 million active users. You can convey the messages through video positioning and active images sharing. You will get 24 hours. And this short time is bringing more attention to your business and the brand promotions. For example, you are likely to announce any special discount on any products for any fixed period. After you give the update after 24 hours, your advertisement is going to disappear.

Wrapping It Up:
The digital marketing industry is booming. This is why most new companies and brands are the first to introduce their social media business pages before launching their brands. And when you are using the social media business pages, your branding works are becoming more simple and easy. So which social media platform are you going to select? Do not forget to share your opinion in the comment sections.