Best Marketing Tools For SMBs and Start-ups

• By Pratik Tondare
• 22-09-2020
• Digital Marketing

Every small business owner is well familiar that, it is costly to create an online business without the assistance of digital marketing tools.
They also understand that these numerous digital marketing tools extensively help them with their everyday tasks.

Start-ups are all about getting the most bang for their buck, extremely when it comes to marketing. Hence, they should have enough expertise coupled with a solid digital marketing strategy. They also know that these various digital marketing tools largely help them with their everyday tasks. SMEs and start-up’s entrepreneurs can handily discover to master these free digital marketing tools, and it will only increase their productivity.

Here are five marketing tools for SMBs and start-up’s are -

1.MailChimp
Get this: email marketing technology is used by more than 80% of B2B and B2C companies. This isn’t something you should wait on. Rather, you should implement an email marketing strategy on a day one.

With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers in the world. While there are choices, this tool remains one of the promising, for numerous reasons

- History dating back to 2001, well before most companies began using email marketing.
- Self-service support options, ensuring that you can rapidly discover answers to all of your questions.
- Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month.

When commencing a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get begun with MailChimp early on, using the tool for free as you get your feet wet with email marketing.

2. HubSpot
When it comes to marketing, sales and CRM software, HubSpot has become one of the top players. For the sake of this post, let’s emphasis on its marketing software solutions. The company has this to say about its all-in-one marketing software:
You know just how crucial it is for your marketing funnel to be in good working order. With this software, you have access to tools that assist with:
● Blogging
● SEO
● Social Media
● Website
● Lead Management
● Landing Pages
● Calls-to-Action
● Marketing Automation
● Email
● Analytics

There is no stone left unturned when you rely on HubSpot all-in-one marketing software. That’s why it’s a prime choice for those who are commencing a business.

With everything you need in one place, you don’t have to pull yourself in many various directions. This will assist you to accomplish considerable victory in the early days, as you’re certain to have many other tasks on your plate.

3. Trello
For those new to content marketing, Trello might sound like another social network that’s flinched overnight. It’s not. In fact, it’s a tremendous organization tool that can enable you and your online marketing team considerably.

Trello is a tool that assists you to manage projects and stay on the same page as your team -a sound digital marketing practice if you want to save time and frustration. For instance, you can share blog posts on Trello before you disclose them. This provides others on your team the opportunity to review the post, weigh in with their thoughts and make differences that could strengthen the piece before it goes live.

In the past, before the days of Trello and identical programs, email was the reasonable way to collaborate with your team. While this is still beneficial, to a certain degree, it can lead to confusion, missed messages and frustration.

With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up a board. Even nicely, you can quickly invite your full staff, all of whom can jump in on the action without delay. Trello isn’t the only tool of its section, but it’s, by far, one of the decent. When it comes to collaborating with others regarding marketing tasks, this tool is difficult to beat.

4. Hootsuite
Nobody can argue with the fact that social media plays an enormous part in the accomplishment of any company, regardless of size, age or industry; that social media marketing is a must to thrive in this digital era. If you’re not a fan of hootsuite, you can also consider socialpilot.

A tool such as Hootsuite enables you to schedule social media posts in advance, thus saving you loads of time. There are numerous features of Hootsuite that work in your favour as you launch your business, such as those that assist with engagement. For example, you can:
● Identify influencers for your marketing team and leads for your sales team.
● Reply to comments and mentions through the dashboard. There’s no reason to visit each individual platform.
● Take advantage of pre-written responses.

Social media marketing is not as hard as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a current business owner. Let Hootsuite drive like the social media marketing manager it is. There are various mobile app development companies are available which has experienced app development team.

5. Google Analytics
As one of the top free tools from Google, Analytics should be part of your digital marketing strategy from the very start.

It only takes a couple of minutes to add the Analytics code to your website, giving you the ability to track every action by every visitor.
This is considered by many to be nothing more than a traffic tool, but it can actually have a big consequence on your marketing strategy if you know what you’re doing. Maybe you understand that a private social media campaign is regulating lots of traffic to your website. With this data, you can modify your future strategy, in an attempt to capture the same results.

Or, maybe you discover that a personal set of keywords is doing wonders for your organic traffic. Then, you can turn your attention to these keywords, ensuring that you keep these in mind as you create content down the road.

Google Analytics isn’t one of those tools that you should dismiss. Installing this early on is a key decision, in regards to your online marketing strategy. The data you can collect and review is incredibly valuable.