Boost Your Business With These AI Tools

• By Ivan Serrano
• 22-04-2022
• Artificial Intelligence

Benefits of AI in e-businesses
Online businesses have a unique set of needs compared to traditional businesses that occupy a physical storefront. While some forms of automation may seem out of place or unnecessary at physical stores, AI-driven automation almost always serves a purpose for eCommerce businesses. There are several ways that artificial intelligence can benefit your eCommerce business ranging from increased efficiency to improved communication. AI-driven automation can help an online business run more efficiently by streamlining operations that would otherwise require human attention. This helps the business spend less time completing tasks or fixing errors that a person may make while working. The additional time freed up by automation also gives employees an opportunity to focus their attention on more complex issues that require a human touch.

Beyond making the business more efficient, AI can also improve a customer’s experience on your website. This is incredibly important because of how quickly customers will leave a store if they are unsatisfied. Improving your business’s user experience will reduce cart abandonment rates and ensure that you are ahead of the competition.

Top 6 Tools
TUP e-Commerce
One of the most important aspects of the online shopping process is the user’s experience engaging with the digital business. If a potential customer struggles to navigate your product catalog, then they will likely find another online store to make their purchase with. TUP e-Commerce is an AI tool that combines machine learning models, users’ buying patterns, and on-screen behavior to deploy personalized product pages. After TUP e-Commerce has analyzed all of the data it gathers it decides which of the thousands of unique UI/UX experiences would best match that user’s preferences and displays it for them.

Seventh Sense
Email marketing is one of the oldest forms of digital marketing but is still very common because of how effective it is. Seventh Sense is an artificial intelligence software that aims to streamline the email marketing efforts of digital businesses. With Seventh Sense you have control over when emails are sent to potential customers, how fast the email delivery process is, and how frequently emails are sent to your target demographics. Another major advantage of Seventh Sense is the relatively low cost of implementation compared to other AI tools. For HubSpot users, Seventh Sense starts at $64 dollars a month.

Granify
One of the most powerful ways AI can alter the online shopping experience is with dynamic pricing and shopping incentives. Dynamic pricing is the practice of changing product prices according to a user’s location, past spending habits, and on-screen interactions. Granify is a leading tool for online businesses that wish to add a dynamic pricing layer to their stores. Granify monitors shopper behavior in real-time before displaying personalized prices and incentives for buying products.

Liveperson
One of the unique struggles facing eCommerce stores is the lack of conversation and interaction between the business and users. Liveperson is an artificial intelligence software that bridges the conversation gap between your online business and potential customers. It has a conversational AI that makes it easy for customers to purchase products through messaging channels that they are already comfortable using.

Shipworks WMS
Warehouses are an essential leg of any online business that deals with physical products that must be delivered to customers. But as essential as they are, they can also be difficult to manage effectively. This is where warehouse shipping software steps in. ShipWorks’ warehouse management software (WMS) helps online businesses streamline product storage and delivery within warehouse settings. Additionally, ShipWorks offers a free trial of their WMS for 30 days without having to add any credit card information.

ViSense
One of the newer, more cutting-edge ways that artificial intelligence is influencing the eCommerce industry is through visual search. Let’s take the example of a digital fashion business. AI-powered visual search would allow customers to search through that business’s catalog by simply using a photo from their phone. The AI would then show them related images based on color, texture, shape, and so on. This is exactly what ViSense does for eCommerce businesses. ViSense also allows the online store to make unique product recommendations and show alternatives to out-of-stock products.